#MARKUS LEMONIS PRO FIT GYM HOW TO#
#MARKUS LEMONIS PRO FIT GYM SERIES#

That crazy episode- with the foul language and bad behavior, had all the makings of a winner in the ratings. When I saw the Worldwide Trailer Sales Inc episode of The Profit, I had déjà vu. The content has to fit the audience and be justified with numbers. I learned that what I thought would go over big (nice, educational shows) didn’t and, in looking back, some of the voting was probably influenced by certain frats hosting the party that night. Sales people didn’t want to get stuck selling low-rated shows to advertisers, so they pitched work more often with those producers who had a string of titles that resonated with audiences. Advertisers soon learned that they had to weigh exposure to more viewers against their brand’s image and associations. Nice, straight-forward, and generally wholesome programming usually bombed. The lesson? In a public university college class, the most outrageous titles always won the popular vote and usually those had to do with sex, models, and alcohol. All of us voted on what shows we would want to watch. Some of us were advertisers trying to decide where we wanted to place our advertising, and the rest were sales people. Some of us were producers and had to conjure up show names and premises. I once had a college professor spilt our class into thirds. You can drive segmented audience traffic to your website or store, if you deliver a story that’s relevant, engaging, and right-sized for your customers.

#MARKUS LEMONIS PRO FIT GYM HOW TO#

Hire a team that understands how to deliver the type of content that’s needed for each channel. If you sell a service or a product, focus on delivering the best possible quality product. Knowing your niche and casting stories that are interesting and insightful are integral components to success. The Profit team also delivers related business insights and advice via video and articles through the show’s CNBC web site. The Profit’s Worldwide Trailer Sales episode, for example, while controversial, ranked well with general audiences because it was a lesson in what not to do in business– don’t air dirty laundry in front of co-workers and employees. Piggy-backing off of the success of Shark Tank, the premise of The Profit is that accomplished businessman, Marcus Lemonis, can save failing businesses and ultimately generate profit, if current owners are willing to sell their majority shares for Lemonis’ infusions of cash, instruction, and hard work.

#MARKUS LEMONIS PRO FIT GYM SERIES#

What has the series been doing to build its brand?

At its start in August 2013, the show weighed in between 248,000 viewers and 254,000 viewers, but as of March 18, 2014, the audience grew to 415,000 in the 10 pm time slot thanks to the Worldwide Trailer Sales episode. It’s a newer show trying to build an audience in its second season. We can certainly learn a lot about marketing from a network marketing machine trying to launch a new television show. (Do you think the show’s name was purposeful?)

Marcus Lemonis- and his show, The Profit. In the last eight months, a new business teacher has emerged to entertain weary and wanna-be entrepreneurs.

Markus lemonis pro fit gym